The original MedShift Store provided a platform for customers to purchase consumables for their devices that were in a MedShift subscription model. “Our relationships with various manufacturers and distributors bolstered this initiative,” Mr. Gasque added, “Which enabled us to offer a range of offerings through an efficient e-commerce platform. In 2022, a second version of the store incorporated additional partners, and offered a wider range of both products and services aimed at enhancing efficiency and cost-effectiveness for practices.”
The newly relaunched third version of the MedShift Store continues this trajectory. “We have further broadened our range to include not just products, but also services like training bundles,” Mr. Gasque said. “The overarching goal is to offer practices operational efficiencies by becoming a one-stop solution, sparing them the complexity of dealing with multiple manufacturers or distributors. This allows them to concentrate more on patient care rather than on supply chain management. Key benefits of our expanded store include operational savings, enhanced offerings, and dedicated customer service support to guide practices through the process.”
The company’s successful approach to manufacturer partnerships, “Is based on trust,” Mr. Shapiro added. “Our expertise in technology has enabled us to create a fully functional e-commerce store. The MedShift Store opens up a sales channel targeting our database, built over the last eight years, which is currently 4,600, and grows at a rate of around 75 to 120 per month.”
A key feature is the company’s new loyalty program. “It is straightforward and user-friendly,” Mr. Shapiro said. “Customers earn points with every purchase, and they can redeem these points as dollar values. Points never expire, ensuring long-term value for our customers. What also sets our program apart is the flexibility in payment options. Recognizing that practices often face cash flow challenges, we offer various solutions to make purchases more manageable. We include options like installment payments, along with convenient methods such as Apple Pay and other services, including subscription models. This allows practices to make purchases without paying the full amount upfront, while still benefiting from our low-price guarantee and accruing loyalty points. This approach ensures that our customers can afford the products they need, even during financially tight periods.”
The MedShift Store’s value proposition extends beyond just product offerings. Mr. Gasque highlighted the dedicated customer service team at MedShift, geared towards helping practices fully leverage the store’s offerings, reducing costs and enhancing savings. “A significant aspect of our service is providing a dedicated customer service and sales team member to assist both practices and manufacturers in maximizing sales and savings,” he said. “MedShift's range of training and educational programs offer expert advice that enables customers to use their aesthetic devices and products effectively. We connect customers with a team of experts, offering mentorship aimed at enhancing revenue generation and optimizing patient outcomes.”
© 2024 Medical Insight, Inc.
Inside the MedShift StoreThe MedShift Store offers a wide selection of aesthetic supplies and products, featuring a one-stop-shop type of e-commerce platform, and including a loyalty program, exclusive product bundles, education and training programs, and flexible payment options for practices and medspas.
The original article can be viewed here on the Aesthetic Insights website.